Hey, I’m Sarah.
I help empower the collaborative fashion workforce through inspired customer research and refreshing creative design.
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Launch of $50MIL Brand
"SO TREND" Drove category-spanning growth with a focus on knits innovation and everyday wear for the next-gen woman
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9+ Years of Design Experience
Across tech, production, concept, and creation
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Exemplary Leadership
Grounded in strategy, elevated by intuition
Project Examples
SO TREND
YOUNG WOMEN’S COLLECTIONS
Piloted a $50 MIL brand that stood for “sexy, trendy, and statement” dressing across all categories. Stood for outfitting messages to show the customer how to pair separates following popular social trends.
NINE WEST
WOMEN’S DESIGN TEAM
Designed cut-and-sew knit tops and true sweaters for the contemporary Women’s brand, Nine West. Worked from a fabric focused lens, outlined important concepts and dressing messages with cross functional partners in order to deliver relevant product to the customer.
SLEEP and intimates
YOUNG WOMEN’S/ WOMEN’S RTW
Designed sleepwear and intimates for IKEDDI’s portfolio of off-price accounts, supporting a range of brands and customer tiers. Balanced fabric selection, trend relevance, and packaging strategies while managing multiple timelines to build out the sleepwear category for several key growing accounts.
concept
RTW
One of my favorite parts of the product life cycle is the brainstorm and concept process. Understanding key trend and color; and pulling together outfitting messages visually makes for a clear strategy season over season.
My Approach
Collaborative
Collaboration is a necessity in every business. I believe that the most effective design takes place in an environment that allows for conversation and positive friction. Support is an integral part of this type of workplace. When a team works together under a growth mindset, the success of every individual is obvious; the resulting product is also highly successful.
Inspired
I take an inspired approach to design that considers your customer’s reason for buying. With great consumer empathy, putting together concepts and pitching product always considers the current business sentiment, and the future of the customer. Designing clear collections that elicit emotion through color, detail, pattern, and trims encourage the customer to buy at a consistent rate.
What peers are saying?
"Sarah is a dangerous combination of intelligence, passion, and creativity. Sarah has proven that she has the passion to accomplish anything that is thrown her way"
Sean McClure, Sean McClure l Brand Marketing and Strategy
Get in Touch!
Call me to discuss how I am the right fit for your team!
FAQ
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Analyzing the customer's buying habits, healthy communication during concept and execution, consideration behind the marketing strategy, and pressure to innovate.
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Challenge. Finding solutions to challenge in a retail environment is the catalyst for innovation and understanding.
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Dress is the ultimate form of expression. Creating garments allows expression at an international level, especially in the commercial market. Fashion is ultimately a way for every person to identify their uniqueness.